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The Mija Chronicles

Mexican food and culture, on both sides of the border

Jack in the Box has a new logo? Why didn’t anyone tell me?

March 1, 2009 by Lesley Tellez

jack-in-the-box-logo

Apparently they started testing this in San Diego late last year. When I saw it — not at the location above, but another one near my dad’s house in Scripps Ranch — I think I gasped. My dad said, “Oh yeah, you haven’t seen those commercials?”

Me: “I live in Mexico City now.”

Dad: “Yeah. Well, they operated on Jack.”

Me: “How could I see the commercial? They don’t show that in Mexico City. All the commercials there are in Spanish. They have commercials of, like, Amazon women swinging through the jungle and then men smelling their armpits.”

Crayton: “Wait… Jack had an operation?”

Photo via Food Beast

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Filed Under: Reflections Tagged With: fast food

Previous Post: « A few pics of the new place
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Reader Interactions

Comments

  1. Dona Junta

    March 3, 2009 at 3:07 pm

    Who ever does marketing for ” Jack In The Box” is doing an awesome job! the whole thing about jack being hurt, dead, in the hospital is geniuse.

  2. Patrick Corcoran

    March 3, 2009 at 7:28 pm

    Is Barbara Blade not an American import? I always assumed she was, I guess because of her last name.

    • Lesley

      March 3, 2009 at 8:33 pm

      I’d never heard of Barbara Blade until we moved to Mexico… although I don’t watch much TV. But something as exciting as armpit-smelling would at least have registered in American pop culture, I think.

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Mija is Lesley Téllez, a writer, mom, and culinary entrepreneur in New York City. I lived in Mexico City for four years, which cemented my deep love for Mexican food and culture. I'm currently the owner/operator of the top-rated tourism company Eat Mexico. I also wrote the cookbook Eat Mexico: Recipes from Mexico City's Streets, Markets & Fondas.

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